The establishment of the XL promotion agency dates back to 2001. The agency is based on long-term experience of its founder in organizing top quality sport and social events and concerts.Since its inception the agency has organized hundreds of events of different character and size, from small local events to large international projects and VIP events.

The primary area, in which the agency has long-term experience, is organization and production support of large concerts of domestic, but mainly international artists. Since its establishment, XL promotion successfully organized numerous concerts of renowned artists such as Depeche Mode, Sting, Duran Duran, Lenny Kravitz, Seal, Deep Purple, Joe Cocker, George Michael, Macy Gray, KISS, Morcheeba, Tokio Hotel, Anastacia, Avril Lavigne, Jamiroquai, Rammstein, ABBA, Sade, Diana Krall to name a few.